Dr. Sherbat Khan — Gastro & Liver Center

Prof. Dr. Sherbat Khan Mandokhail, former Professor and Head of Gastroenterology at Bolan Medical Complex Hospital, sees patients from across Balochistan. Most of them search on mobile phones, and many prefer Urdu.

In Quetta, online appointments don't work well: people book and then don't come. The clinic needed one clear, trustworthy place online that answers a patient's questions and brings them to the door: walk in during clinic hours, no appointment needed.

The previous version read like a magazine spread: beautiful, but one large section after another. Version 5.4 keeps the identity and changes the information architecture, so the home page works like a medical portal.

A slim clinic bar carries the address, the phone number and WhatsApp. Two real dropdown menus, Treatments and Patient guides, open with a mouse, a tap or the keyboard. Straight after the hero come the treatment tabs, each lighting the organs it reaches on a small body figure, beside “Find your condition”, with search and filters across all 23 Urdu guides. The page now follows a patient's questions: is he open, what is treated, where is my problem, how do I come in.

Site search opens from the header, the menu or the / key, and searches all 29 guides and the clinic's own actions. It understands how Quetta types: “pait dard”, “yarqan”, “یرقان” and “kala yarqan” all find the right guide.

If nothing matches, it gives the reception's number, and every search ends with the walk-in reminder and a directions button.

So the site no longer takes bookings. The hero, the menu, the visit section, every guide page, the search panel, the footer, the FAQ and the structured data that search engines and AI assistants read all say the same thing first: walk in during clinic hours and register at the reception.

WhatsApp opens with a ready-made question in Roman Urdu or Urdu, not a booking request. The live status speaks the same language: “Open now · Walk-ins until 9:30 pm”, calculated from the published hours in Pakistan time.

Every Directions button opens a choice: open Google Maps, or watch the route video along Zarghun Road. The same sheet can share the location or copy the address; on phones it is a bottom sheet you drag down to close.

Live hours sit on a day timeline with a “Now” marker and a week strip, beside a “what to bring” checklist for the first visit. Short links such as /directions, /hours and /whatsapp work on print and social media.

The design system is named Zarghun, after the road the clinic is on and the mountain it is named for. Juniper green from the forests of Ziarat and Zarghun, brass gold from the clinic's logo, warm Chiltan stone and high-altitude daylight white, with pomegranate red kept for warning signs. Instrument Serif and Instrument Sans for English, Noto Nastaliq Urdu for Urdu. The portrait sits in an arch taken from the doorway of the clinic's waiting room.

One orchestrated opening: the mountain line around Quetta draws itself in, then flattens into a single heartbeat. The gold outline of the portrait is a stethoscope; its chest piece rests on the heartbeat, and with every beat a pulse of light runs up the tube, so the stethoscope hears the heart. The loop pauses off screen, and visitors who ask for reduced motion see the finished drawing.

Phones first: on a 360 px phone the first screen shows the live status, the doctor's photo, his name in both languages, the hours and walk-in rule, and Directions, Call and WhatsApp. Once those scroll away, three small corner buttons take over, mirrored to the left in Urdu.

On laptops the portrait fills the height of the text beside it, and the body map stays in view while the details scroll. Body text is 18 px and secondary text is darkened to a 6.5:1 contrast for older patients, and pages a patient has opened keep working offline. Tested from 320 px phones to 1920 px screens in both languages, with no sideways scrolling.